London Healthcare Clinic
A privacy-conscious healthcare website and online booking journey that moved appointment management beyond the telephone.
- Client
- Private clinic
- Year
- 2024
- Disciplines
- Web · Backend
- Role
- We led the product design and full-stack build.
62%
Bookings moved online
The problem
Patients could only book by phone, while the clinic had limited visibility into demand and no dependable digital record of the booking journey.
The approach
We designed and built a fast, accessible marketing site connected to a secure booking workflow, treating patient information and operational data as first-class product concerns.
The outcome
Within three months of launch, 62% of appointments were being booked online, giving patients a more convenient route to care and reducing pressure on the clinic’s phone-based process.
Delivery highlights
- Designed a clearer route from service information to an appointment request.
- Built responsive, accessible pages for patients using phones and desktop devices.
- Connected the public website to a secure booking and operational data workflow.
- Treated privacy and sensitive patient information as core product requirements.