Design and engineering that ships — a London studio accountable for the result.
Selcouth.DIGITAL is a design and engineering team in London, founded in 2016 and led by Simon Metody. We build mobile apps, web platforms, AI features and the backends behind them, and stay accountable from first commit to handover. Clients worldwide deal directly with the people doing the work.
Our people have shipped rail ticketing that has to open at a barrier on one bar of signal, loyalty wallets, fleet tooling across markets, and regulated banking and mortgage journeys. Regulated, high-stakes work, not demos.
Built for work that cannot fail quietly
We are Selcouth.DIGITAL. Our people have been building digital products since 2005 — first in agencies, then in-house at scale, and together under this name since 2016. Simon built Virgin Red and Virgin Trains Ticketing. That history is why we write the eval before the prompt and the runbook before the launch.
We take design and engineering as one engagement because the expensive mistakes live in the gap between them.
How the studio works
The people you meet are the people who do the work. Teams are senior, sized to the project rather than to a headcount target, and we stay accountable for the whole thing. We reply to everything within one working day. If it is not something we should take on, we will say so and point you somewhere better.
Senior hands. Founder-led.
Your account is handled by senior specialists who have done this work before.
- Senior hands. The people shaping your strategy are the people building, running and improving your system.
- Founder-led. Simon stays hands-on in every project, from strategy and technical setup to delivery reviews.
- No handoffs. No junior account handoffs.
Direct access to the people doing the work.