Champion Homes
A customer-facing website that organised Champion Homes’ broad manufactured and modular housing portfolio into a clear digital experience.
- Client
- Champion Homes
- Year
- 2016
- Disciplines
- Web
- Role
- We delivered the customer-facing website.
The problem
Champion Homes needed one public website to explain a broad, multi-market portfolio spanning manufactured, modular, mobile and commercial buildings.
The approach
We structured the information architecture around customer needs, the company story and the breadth of its factory-built solutions, creating clear routes into each part of the housing offer.
The outcome
The published site gave prospective customers and partners a coherent way to understand the portfolio, explore housing categories and engage with the Champion Homes story.
Delivery highlights
- Restructured a broad housing portfolio around clear customer needs.
- Created distinct routes into manufactured, modular, mobile and commercial building offers.
- Balanced product discovery with the wider Champion Homes company story.