01 Google presence Can locals find you on Google, and trust what they see? 0 / 6
Your Google Business Profile is claimed and verified
You (not an ex-employee or old agency) can log in to it today.
Every field is filled in
Services, service areas, opening hours, description and website link. No blanks.
Primary category is your main trade
For example "Plumber" or "Electrician": the job you most want, not a vague catch-all.
Name, address and phone match everywhere
Same spelling and number on Google, your website and your directory listings.
Real photos of your work, van and team
Your own jobs, not stock photos, and new ones added as you go.
Asking for a review is a habit
Every happy customer gets asked, every time, not a once-a-year push.
Our Business App covers this. Or DIY: Open your profile, fill every empty field and add photos from your phone.
02 Site that converts Does your visitor know what to do in 5 seconds? 0 / 7
Works properly on a phone
Open it on your own mobile: no pinching, zooming or buttons too small to tap.
Loads fast on mobile data
Test it on 4G away from Wi-Fi. If you are waiting, so is the customer.
Your services are clear
Each job you want more of is named in plain words, with its own section or page.
One main action on every page
Call or a short form. The phone number is tap-to-call and sits at the top.
The 5-second test
A stranger can tell what you do, where you work and how to book within 5 seconds.
SEO basics: service + area on each page
Page titles and headings say the job and the towns you cover, so Google can match you.
Qualify leads early
A short form asks just enough (name, phone, the job, the postcode, how urgent) so you know a lead is worth a call before you ring.
Our Business App covers this. Or DIY: Hand your phone to a friend, open your site, and watch what they tap first.
03 Capture & CRM When someone gets in touch, does it land somewhere, or get lost? 0 / 5
Every form becomes a contact in one CRM
Not just an email sitting in someone’s inbox.
Each enquiry has a pipeline stage
New enquiry, Booked, Won / Lost. You can see where every job is at.
Missed calls get a text back automatically
Can’t answer on a roof or under a sink? The caller gets an SMS so they don’t ring the next trade.
After-hours enquiries get an instant auto-reply
Evenings and weekends, the customer hears back straight away and knows when you’ll call.
Calls, forms and texts end up in the same place
One list of leads, not five apps to check.
Our Business App covers this. Or DIY: Pick one CRM, connect your form to it, and turn on missed-call text-back.
04 Follow-up & automations Does follow-up happen even when you are on the tools? 0 / 5
Same-day email and SMS on every new enquiry
Goes out automatically, even when you’re mid-job.
Reminder sequences for quotes with no reply
A few friendly nudges go out for you, instead of the lead going cold.
No-shows and unbooked leads get chased
Anyone who didn’t book or didn’t turn up is followed up, not forgotten.
Every booking sends a confirmation
The customer gets the date, time and what to expect, plus a reminder before you arrive.
Review ask goes out after every job
Mark the job done and a review request with your Google link is sent automatically.
Our Business App covers this. Or DIY: Write your follow-up texts once, then set them up in your CRM to send on their own.
05 Proof Would a stranger believe you are good at this? 0 / 4
Real reviews shown on your website
Pulled from or linked to your Google profile, so they can be checked.
Recent reviews on your Google profile, with replies
You thank the good ones and answer the bad ones calmly.
Photos of real jobs you’ve done
Before-and-after shots beat any stock image.
No fake case studies or made-up testimonials
Every claim, quote and number on the site is real.
Our Business App covers this. Or DIY: Copy your best real Google reviews onto your homepage, with a link to the rest.
06 Tracking Do you know what is actually bringing in jobs? 0 / 3
You know where each call and form came from
Google search and Maps vs paid ads, not a guess.
Phone calls are tracked, not just forms
If customers ring you, calls need tracking too, not only web forms.
You can see this week’s pipeline in one place
New, booked, won, lost, without opening five inboxes.
Our Business App covers this. Or DIY: Ask every new customer "how did you find us?" and log it in your CRM.
